Sunday, April 10, 2022

Industrial context: the brand

 Sony as a brand

  • Sony Music Entertainment (Sony Music) is an American multinational music company that's owned by Sony Entertainment and is managed by the American umbrella division of Sony.
  • It was founded in 1929 through a merger of several record companies. as American Record Corporation and renamed as Columbia Recording Corporation in 1938, when it was acquired by the Columbia Broadcasting System.
  • In 1966, the company was reorganized to become CBS Records, and Sony Corporation bought the company in 1988, renaming it to Sony Music Entertainment in 1991.
  • On July 17, 2019, Sony announced that Sony Music Entertainment and Sony/ATV would merge to become Sony Music Group
  • As of 2020, Sony Music Entertainment is the second largest of the "Big three" record companies, behind Universal Music Group and followed by Warner Music Group. Its music publishing division Sony/ATV (now known as Sony Music Publishing) is the largest music publisher in the world
SME flagship record labels:                            
  • Columbia Records
  • RCA Records
  • Epic Records
  • Arista Records
























SME homepage as of 04/06/2022
  • Harry Styles' new single "As it was"
  • 2022 Grammy awards
  • 2022 music week awards
  • 2022 Ivor Novello awards
  • a section for new song releases
  • a section for new podcasts
  • a section for new playlists

Featured artists and their featured music:
  • Harry Styles - As It Was
  • Bakar - Nobody's Home
  • Bad Boy Chiller Crew - Disrespectful
  • Khalid - Scenic Drive
  • Adele - 30

Artists signed to Sony:

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