Music video progress

Chelsea Dagger first draft

Chelsea Dagger first draft

Shot list

 

Storyboard

pitch

Chelsea Dagger Pitch by Georgia Williamson

Generic research - case studies

Case study 1 -  WUSYANAME - Tyler, The Creator 

WUSYANAME by Tyler, The Creator is a performance based video that doesn't include the full length of the song however his performance and the way he dances and acts towards the lyrics is how i would want my main character to perform to the lyrics. 

The mise-en-scene is also bright and very colourful which is the vibe that I want my video to have as part of my plan was to portray an 'idyllic teen summer'.

Case study 2 - Hell N Back - Bakar 

Bakar's Hell N Back is quite a laid back performance video, but at the beginning there is a selection of clips where he isn't performing to the song but its a montage of clips of him just going about his life which is what I will do as the beginning of my video due to a lack of lyrics and I feel like it really sets the vibe and scene for the video.

Further into the video, there are also some transitions that I will use as inspiration for transitions in my video, for example when he's singing the same line of the song but it changes from the day and him on the beach to him in a car at night. 

I also like the different mise-en-scene used in the video and I intend to use the beach but during the day and in summer rather than when it's grey and seems more wintery. I also like the scenes shot in the dark in the car with the red light and I will use that as inspiration for some of my scenes shot at night for my montage section.

Finally, similar to the WUSYANAME video he performs well to the lyrics and that is once again, how i would want my main character to act towards the camera with the lyrics.

Case study 3 - Fancy - Charli XCX & Iggy Azalea

I like this music video for Charli XCX and Iggy Azalea’s ‘Fancy’ because of it’s use of intertextuality, the whole video is an intertextual reference to the film Clueless with Azalea playing the main character of Cher. 

Unlike this video, mine won’t be a reference to one specific film but there will be scenes that reference a number of different films such as Ferris Bueller’s Day Off, Dirty Dancing and Pulp Fiction.

Industrial context: the brand

 Sony as a brand

• Sony Music Entertainment (Sony Music) is an American multinational music company that's owned by Sony Entertainment and is managed by the American umbrella division of Sony.
• 
  It was founded in 1929 through a merger of several record companies. as American Record Corporation and renamed as Columbia Recording Corporation in 1938, when it was acquired by the Columbia Broadcasting System.
• In 1966, the company was reorganized to become CBS Records, and Sony Corporation bought the company in 1988, renaming it to Sony Music Entertainment in 1991.
• On July 17, 2019, Sony announced that Sony Music Entertainment and Sony/ATV would merge to become Sony Music Group
• As of 2020, Sony Music Entertainment is the second largest of the "Big three" record companies, behind Universal Music Group and followed by Warner Music Group. Its music publishing division Sony/ATV (now known as Sony Music Publishing) is the largest music publisher in the world

SME flagship record labels:                            

• Columbia Records
• RCA Records
• Epic Records
• Arista Records

SME homepage as of 04/06/2022

• Harry Styles' new single "As it was"
• 2022 Grammy awards
• 2022 music week awards
• 2022 Ivor Novello awards
• a section for new song releases
• a section for new podcasts
• a section for new playlists

Featured artists and their featured music:

• Harry Styles - As It Was
• Bakar - Nobody's Home
• Bad Boy Chiller Crew - Disrespectful
• Khalid - Scenic Drive
• Adele - 30

Artists signed to Sony: