Chelsea Dagger - final video

 

website link

website link 

Website walkthrough

 

^working social media links

^lightbox that appears when the website is opened

^lightbox and selection box when calendar is pressed on

^pictures move

^lightbox that appears when 'click here' is pressed

^lightbox that appears when the free poster is clicked on

^car moves along the page

Chelsea Dagger 2nd draft

 

This is the 2nd draft of my music video, I’ve added the opening credits as well as adding majority of the footage needed. I need to make sure that the lip syncing at the beginning of the video is in time with the song, film some footage with a real calendar in place of the drawn ones to show the passage of time through summer, and i need to choose from some of my other footage to fill in the gap nearer the end of the video.

Intertextuality in video

 In my video, I have referenced a couple of different media texts such as Pulp Fiction with the T-shirt Sam is wearing, as well as some of the dance moves and Ferris Bueller’s Day Off with the art gallery scenes and the running scenes in the opening.

Animations

 I made some animations for my video and website on Procreate such as the opening credits and the calendar that will be in my video and will be featured on my website so when you click on it, it’ll lead to tour dates.

On my website I have animated the logo the car moves along the page as if its driving

Video selection

World tour posters

 

Planning - location

Neal's Yard

Covent Garden

Leigh On Sea

Festivals

Planning - Casting

 I plan to have Sam Harcourt as the star of my video and he will do the lipsyncing then Tyler Barnard and Ellie Williams will be the back up and act  as the other people in the band.

Feedback from first draft

 

From my feedback, I know that I have to film more footage for both the montage part and lip syncing sections with Sam. I'll find some new locations in London and Southend for this. I'm also going to add more transitions, animations and different editing techniques for the montage section. I will also add more shots with my second character, Ellie

Music video progress

Chelsea Dagger first draft

Chelsea Dagger first draft

Shot list

 

Storyboard

pitch

Chelsea Dagger Pitch by Georgia Williamson

Generic research - case studies

Case study 1 -  WUSYANAME - Tyler, The Creator 

WUSYANAME by Tyler, The Creator is a performance based video that doesn't include the full length of the song however his performance and the way he dances and acts towards the lyrics is how i would want my main character to perform to the lyrics. 

The mise-en-scene is also bright and very colourful which is the vibe that I want my video to have as part of my plan was to portray an 'idyllic teen summer'.

Case study 2 - Hell N Back - Bakar 

Bakar's Hell N Back is quite a laid back performance video, but at the beginning there is a selection of clips where he isn't performing to the song but its a montage of clips of him just going about his life which is what I will do as the beginning of my video due to a lack of lyrics and I feel like it really sets the vibe and scene for the video.

Further into the video, there are also some transitions that I will use as inspiration for transitions in my video, for example when he's singing the same line of the song but it changes from the day and him on the beach to him in a car at night. 

I also like the different mise-en-scene used in the video and I intend to use the beach but during the day and in summer rather than when it's grey and seems more wintery. I also like the scenes shot in the dark in the car with the red light and I will use that as inspiration for some of my scenes shot at night for my montage section.

Finally, similar to the WUSYANAME video he performs well to the lyrics and that is once again, how i would want my main character to act towards the camera with the lyrics.

Case study 3 - Fancy - Charli XCX & Iggy Azalea

I like this music video for Charli XCX and Iggy Azalea’s ‘Fancy’ because of it’s use of intertextuality, the whole video is an intertextual reference to the film Clueless with Azalea playing the main character of Cher. 

Unlike this video, mine won’t be a reference to one specific film but there will be scenes that reference a number of different films such as Ferris Bueller’s Day Off, Dirty Dancing and Pulp Fiction.

Industrial context: the brand

 Sony as a brand

• Sony Music Entertainment (Sony Music) is an American multinational music company that's owned by Sony Entertainment and is managed by the American umbrella division of Sony.
• 
  It was founded in 1929 through a merger of several record companies. as American Record Corporation and renamed as Columbia Recording Corporation in 1938, when it was acquired by the Columbia Broadcasting System.
• In 1966, the company was reorganized to become CBS Records, and Sony Corporation bought the company in 1988, renaming it to Sony Music Entertainment in 1991.
• On July 17, 2019, Sony announced that Sony Music Entertainment and Sony/ATV would merge to become Sony Music Group
• As of 2020, Sony Music Entertainment is the second largest of the "Big three" record companies, behind Universal Music Group and followed by Warner Music Group. Its music publishing division Sony/ATV (now known as Sony Music Publishing) is the largest music publisher in the world

SME flagship record labels:                            

• Columbia Records
• RCA Records
• Epic Records
• Arista Records

SME homepage as of 04/06/2022

• Harry Styles' new single "As it was"
• 2022 Grammy awards
• 2022 music week awards
• 2022 Ivor Novello awards
• a section for new song releases
• a section for new podcasts
• a section for new playlists

Featured artists and their featured music:

• Harry Styles - As It Was
• Bakar - Nobody's Home
• Bad Boy Chiller Crew - Disrespectful
• Khalid - Scenic Drive
• Adele - 30

Artists signed to Sony:

Target audience mood board

Industrial context: Contemporary context

 Timeline of music videos

1894 - The first time anyone linked something visual to a song was back in 1894 when a sheet music publisher hired an electrician to synchronise a live performance with a lantern that projected images.

1953 - The first music video more as we know it was released in 1953 and it was Tony Bennett’s song ‘Stranger in Paradise’, he was shot walking through Hyde Park with a recording of his song playing and the clip was distributed to radio stations in the UK and America.

1960s and 70s - Then in the 60s and 70s when film technology started to get a bit cheaper there was a growth in broadcast television and consequently artists were looking for new ways to promote their music so promotional clips were made and distributed locally and in other countries

1980s - Then, in 1981, MTV launched and the first video aired was ‘Video Killed the Radio Star’ by the Buggles and it began a 24 hours a day music on TV, so by the mid 80s, music videos had grown to be a central role in music marketing.

In the early 1980s, music videos also began to discover political and social themes such as David Bowie’s ‘China Girl’ video in 1983.

Then in 1984, MTV launched the VMAs which then placed even more importance on music videos.

1990s - In the 90s, there was a rise of directors that brought a new vision and style to the videos they directed and some of them would go on to direct feature films and so music videos would become even more expensive to produce. 

2000s/2010s -Vevo, a music video service was launched in December 2009 by several major music publishers, debuted in December 2009 and made videos even more accessible.

In the late 2010s, some artists began releasing alternative vertical videos tailored to mobile devices in addition to music videos and can be found on Snapchat’s discover section or Spotify.

Contemporary context:

The major players in the music industry:

FINANCE:

It can range from the artist themselves, the producer, the record company or anyone that wants to take the chance and make the investment. If an artist is signed to a major music label, the funding for a music video is normally provided by the label, this would also happen if the artist is signed to an independent label. 

Music videos make money from both direct and indirect revenue streams. Some examples of direct revenue are the actual sales of the video (digital downloads), sponsorship, ad revenue from platforms such as YouTube and product placement, for example Drake's 'Headlines' video heavily features Nike. Then forms of indirect revenue include royalties from the video, donations and crowdfunding, live performance opportunities, merchandise sales and performance royalties.

DISTRIBUTION AND EXCHANGE:

Distribution companies such as Vevo, Tidal and Vimeo sign deals with record labels, which gives them the right to sell that label's products. The distributor takes a cut of income from each unit sold and then pays the label the remaining balance.

HOW AUDIENCES ACCESS THEM:

Music videos have recently become more accessible through the advancement of technology. Audiences are now able to download as well as stream music videos straight to their devices to watch when they want. The main 3 ways that audiences access videos are the internet, through platforms such as YouTube and Vevo, the TV and channels such as MTV, and media players/apps like iTunes where people can buy and downloads music and videos. 

Focus group

 Primary audience:

Name: Josh McCarthy

Age: 17

Occupation: Student

Psychometric type: Aspirer

Favourite music genre: pop

Interests: football, film, video games

Name: Gabriela Moore

Age: 17

Occupation: Student

Psychometric type: Succeeder

Favourite music genre: pop, classic

Interests: art, reading, interior design, pinterest, music

Name: Sol Badruddin

Age: 17 

Occupation: Student, dog waiter

Psychometric type: Aspirer

Favourite music genre: 90s Britpop

Interests: Football, chicken bakes, American Psycho

Name: Gracie Levy

Age: 16

Occupation: Student, waitress

Psychometric type: struggler

Favourite music genre: Indie, pop, rap

Interests: Vogue magazine, dogs, dancing, listening to music 

Name: Ben Pappa

Age: 17

Occupation: Student/waiter

Psychometric type: Aspirer

Favourite music genre: Indie/Alternative

Interests: Football, rugby, shoes, music, streetwear

Name: Emily Uden

Age: 21

Occupation: Medical student    

Psychometric type: Succeeder

Favourite music genre: All music

Interests: Music, travelling, horses, medicine

Secondary audience:

Name: Ashleigh Williamson

Age: 15

Occupation: Student

Psychometric type: Aspirer

Favourite music genre: Pop, indie

Interests: Sailing, netball, reading, music

Name: Amanda Williamson 

Age: 51

Occupation: Senior manager defence company

Psychometric type: Succeeder

Favourite music genre: 90s indie brit pop/Motown

Interests: Reading, listening to music, keeping fit, travelling